11/30/2022 0 Comments Cowboys and aliens parental guide![]() ![]() Totals now stand at $53.5M international and $170.3M global for Marvel’s third entry of the season. ![]() The Paramount film had its first major launch overseas this weekend with an estimated $48.5M from 31 territories, 30 of which were new. With the upfront fan base out of the way and more action titles to come like this Friday’s Rise of the Planet of the Apes, Captain America could be on course to end its domestic run in the $170M area. Fellow summer super hero flicks Thor and X-Men: First Class fared better in their second rounds dropping by 47% and 56%, respectively. A glitzy star-studded premiere last week at Comic-Con was well-received by that crowd, but did little to excite audiences across the 50 states.įollowing its stellar debut, Captain America: The First Avenger fell sharply in its second weekend tumbling 62% to an estimated $24.9M bringing the ten-day sum to $116.8M. With Universal, DreamWorks, Relativity Media, Paramount, and Imagine Entertainment all involved in the worldwide financing and distribution, Cowboys & Aliens had a lot of chefs in the kitchen. A CinemaScore grade of B does not bode too well for the future. ![]() The pricey Craig-Ford vehicle drew an audience that was 63% 30 and older and 53% male. Though based on a popular graphic novel, Cowboys & Aliens was not connected to a property known widely enough to make it into a must-see for a sizable audience as Captain America did last weekend.Ĭowboys performed much like another period sci-fi film produced by Steven Spielberg this summer, Super 8, which debuted to $35.5M in early June and also played to an older male crowd. Also the late July slot presented challenges since Cowboys was the eleventh action movie released this summer. Reviews were more negative than positive which hurt since the film was always expected to skew older. Hollywood has always found it difficult to mix Westerns with science fiction as audiences do not readily buy into the result. The PG-13 film starring Daniel Craig and Harrison Ford was directed by Iron Man‘s Jon Favreau and was expected to debut in the $40-50M range. 35% of the crowd was non-family so the brand successfully reached beyond kids and parents to connect with some teens and young adults which certainly helped in generating the large gross.Īlso estimated to haul in $36.2M from the wallets of ticket buyers this weekend was Cowboys & Aliens which averaged $9,655 from 3,750 locations. As with most extra-dimensional movies these days, audiences preferred 2D over 3D as 45% of the weekend take ($16.3M) came from the 3D screens. Papa Smurf and company scored an encouraging A- grade from CinemaScore and with no major competitors taking away families over the next two weeks, the film is well-positioned to become Sony’s top-grossing film of 2011 to date. Production budgets were $110M for Smurfs and a much higher $163M for Cowboys, plus tens of millions more in marketing. For Sunday, Sony is estimating a 20% drop while Universal is projecting a 22% slide for Cowboys. Saturday told a different story with Cowboys leading with $13.1M (up 1%) while Smurfs slipped 5% to $12.7M. The Smurfs won opening day Friday with $13.4M beating the $13M of Cowboys & Aliens. A third Chipmunks is on tap for this December. None of these films impressed film critics, but were embraced by families looking to have some mindless fun together. It follows recent hits from the brand-based live-action/animation genre like last winter’s Yogi Bear which grossed over $100M and the two Alvin and the Chipmunks films that each topped $200M. Based on the popular 1980s cartoon series, the story of the little blue people that find themselves in modern-day New York City was backed by an extensive and highly effective marketing push that truly made it an event film for parents and kids alike. Sony’s PG-rated family film bowed in 3,395 theaters with a strong $10,663 average and beat out industry forecasts that pegged the opening in the mid-to-high 20s. Regardless of the final ranking, The Smurfs proved it was the true winner thanks to a smaller budget, larger per-theater average, better exit polls, and no major profit participants. Once actual Sunday sales are counted on Monday, the true rankings will be decided.Ĭhart positions are more about bragging rights though and do not necessarily reflect a film’s financial success. Each studio estimated a $36.2M weekend gross including a $10.1M Sunday figure. Sony’s 3D kidpic The Smurfs performed well above expectations while Universal’s action entry Cowboys & Aliens failed to meet its projected target. ![]() In a stunning development, two studios estimated the exact same opening weekend gross for their new big-budget summer films making for a tie for the number one spot at the North American box office. ![]()
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